Two identities. One brand. Infinite possibilities.
Welcome to a space where art meets fashion and where style is not superficial, but the core of your being.
Minimalism with a soul.
Our approach is paradoxical; we strive for conceptual art through a basic aesthetic. We believe in the power of simplicity that reveals layers of meaning with every glance. Sporting elegance. Urban sophistication. Details that speak. It doesn't matter how complex a piece is; what matters is that it carries a story and that every stitch, every line, and every material has a reason for being.
The stylistic direction we strive for is conceptual art within the fashion industry.
This is not a marketing cliché; it is the essence of everything 2i represents. While the industry chases trends, we observe them from a distance. While others design clothes, we create experiences. Each piece is a performance that unfolds on your body.
Two identities. One brand.
Igor Ivanović je srpski model, modni dizajner i umetnik, prepoznat kao pionir alternativnog i androginog modelinga. Karijeru je izgradio dosledno, na preseku mode, umetnosti i lične slobode. Paralelno sa modelingom završio je Akademiju modnog dizajna u Beogradu 2020. godine i osnovao brend 2i.
Magazine
Fashion as art, art as life. Follow our latest stories from the world of 2i.
In preparation...
In preparation...
Frequently Asked Questions
Find answers to the most common questions about the brand, orders, and delivery.
What is 2i and what does the brand do?
2i je autorski modni brend osnovan od strane Igora Ivanovića, srpskog modela i modnog dizajnera. Brend funkcioniše kao umetnički projekat, odeća je svedena, često oversize, rodno neutralna, sa jasnim linijama i suptilnom emotivnom napetošću. Svaki komad nosi priču i odraz je filozofije slobode ličnog izražavanja.
How are ordering and delivery handled?
What are the payment methods?
Kako funkcioniše povrat robe?
Are the pieces available in multiple sizes?
Where can I see the collection in person?
Strahinjića Bana 29, Beograd
The most important thing of all is the freedom to be who you are
Fashion is just one way to express who you truly are. A brand for those who seek not a uniform, but themselves.