Two identities. One brand. Infinite possibilities.
Welcome to a space where art meets fashion and where style is not superficial, but the core of your being.
Who is Igor Ivanović
Igor Ivanović is a Serbian model, fashion designer, and artist, recognized as a pioneer of alternative and androgynous modeling on the local fashion scene. His work exists at the intersection of fashion, art, and personal freedom, having built a career rooted in authenticity and aesthetic courage. This very transformativity—the ability to wear both men’s and women’s fashion with equal conviction—became a key defining element of his professional identity. Igor has positioned himself as one of the first androgynous models in Serbia, open to a different understanding of the body and identity.
My Vision
Style does not stem from trends. It comes from personal values, ways of thinking, and life philosophy. I find inspiration in art, psychology, and philosophy, and Egon Schiele is someone whose path I understand. He was provocative, bold, experimental, and misunderstood, yet he left a mark. The combination of design and art is not my ambition; it is my reality. With every new collection, I explore the boundaries between the functional and the conceptual.
Boundless Freedom of Expression
The boundaries between identity, expression, and perception do not exist to limit us, but to be explored. Through his work, Igor Ivanović redefines not only fashion but also the way people perceive themselves and others. Every project, every photograph, and every piece of clothing represents a space of freedom where identity is not fixed, but fluid and open to interpretation.
My Story
Between the runways of Paris and Milan, between art galleries and the streets of Belgrade, Igor Ivanović carried an idea that was more than just design. It was a call for fashion to return to its roots and become what it was always meant to be: art that you wear. The brand name speaks for itself; 2i symbolizes two identities, two perspectives, and two realities merging into one. 2i is not masculine. It is not feminine. It is human.
The most important thing of all is the freedom to be who you are
Fashion is just one way to express who you truly are. A brand for those who seek not a uniform, but themselves.