{"id":68,"date":"2025-11-01T22:04:42","date_gmt":"2025-11-01T21:04:42","guid":{"rendered":"https:\/\/igorivanovic.com\/?page_id=68"},"modified":"2026-04-23T22:14:04","modified_gmt":"2026-04-23T20:14:04","slug":"pocetna","status":"publish","type":"page","link":"https:\/\/igorivanovic.com\/en\/","title":{"rendered":"Home"},"content":{"rendered":"
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Two identities. One brand. Infinite possibilities.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Welcome to a space where art meets fashion and where style is not superficial, but the core of your being.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Minimalism with a soul.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Our approach is paradoxical; we strive for conceptual art through a basic aesthetic. We believe in the power of simplicity that reveals layers of meaning with every glance. Sporting elegance. Urban sophistication. Details that speak. It doesn't matter how complex a piece is; what matters is that it carries a story and that every stitch, every line, and every material has a reason for being.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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The stylistic direction we strive for is conceptual art within the fashion industry.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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This is not a marketing clich\u00e9; it is the essence of everything 2i represents. While the industry chases trends, we observe them from a distance. While others design clothes, we create experiences. Each piece is a performance that unfolds on your body.<\/p>\t\t\t\t<\/div>\n\t\t\t\t

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Two identities. One brand.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Igor Ivanovi\u0107 je srpski model, modni dizajner i umetnik, prepoznat kao pionir alternativnog i androginog modelinga. Karijeru je izgradio dosledno, na preseku mode, umetnosti i li\u010dne slobode. Paralelno sa modelingom zavr\u0161io je Akademiju modnog dizajna u Beogradu 2020. godine i osnovao brend 2i.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Magazine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Fashion as art, art as life. Follow our latest stories from the world of 2i.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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In preparation...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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In preparation...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Find answers to the most common questions about the brand, orders, and delivery.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What is 2i and what does the brand do?<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
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2i je autorski modni brend osnovan od strane Igora Ivanovi\u0107a, srpskog modela i modnog dizajnera. Brend funkcioni\u0161e kao umetni\u010dki projekat, ode\u0107a je svedena, \u010desto oversize, rodno neutralna, sa jasnim linijama i suptilnom emotivnom napeto\u0161\u0107u. Svaki komad nosi pri\u010du i odraz je filozofije slobode li\u010dnog izra\u017eavanja.<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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How are ordering and delivery handled?<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
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What are the payment methods?<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
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Kako funkcioni\u0161e povrat robe?<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
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Are the pieces available in multiple sizes?<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
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Where can I see the collection in person?<\/h4>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t
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Strahinji\u0107a Bana 29, Beograd<\/p><\/span>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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The most important thing of all is the freedom to be who you are<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Fashion is just one way to express who you truly are. A brand for those who seek not a uniform, but themselves.<\/p>\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Dva identiteta. Jedan brend. Beskona\u010dne mogu\u0107nosti. Dobrodo\u0161li u prostor gde se umetnost susre\u0107e sa modom i gde stil nije povr\u0161an, ve\u0107 sr\u017e va\u0161eg bi\u0107a. Minimalizam sa du\u0161om. Na\u0161 pristup je paradoksalan, te\u017eimo konceptualnoj umetnosti, ali kroz bazi\u010dnu estetiku. Verujemo u mo\u0107 jednostavnosti koja otkriva slojeve zna\u010denja sa svakim pogledom. Sportska elegancija. Urbana sofisticiranost. Detalji koji govore. Nije va\u017eno koliko je komad kompleksan, va\u017eno je da nosi pri\u010du i da svaki \u0161av, svaka linija i svaki materijal imaju razlog postojanja. Stilski pravac kojem te\u017eimo jeste konceptualna umetnost u modnoj industriji. To nije marketin\u0161ka floskula, to je sr\u017e svega \u0161to 2i predstavlja. […]<\/p>\n","protected":false},"author":1,"featured_media":2579,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-68","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/igorivanovic.com\/en\/wp-json\/wp\/v2\/pages\/68","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igorivanovic.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/igorivanovic.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/igorivanovic.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/igorivanovic.com\/en\/wp-json\/wp\/v2\/comments?post=68"}],"version-history":[{"count":293,"href":"https:\/\/igorivanovic.com\/en\/wp-json\/wp\/v2\/pages\/68\/revisions"}],"predecessor-version":[{"id":2692,"href":"https:\/\/igorivanovic.com\/en\/wp-json\/wp\/v2\/pages\/68\/revisions\/2692"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igorivanovic.com\/en\/wp-json\/wp\/v2\/media\/2579"}],"wp:attachment":[{"href":"https:\/\/igorivanovic.com\/en\/wp-json\/wp\/v2\/media?parent=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}